OTC: EATR
Eastern Asteria, Inc. is developing businesses across consumer brands, distribution, logistics, hospitality, and technology, with coffee as its foundation. It will connect global sourcing, U.S. roasting, North American distribution, consumer brands, hospitality concepts, and technology.
Coffee to be sourced through relationships EATR is developing in two of the world’s best-known coffee-growing countries.
EATR is preparing to import coffee by the hundreds of thousands of pounds.
Green coffee will be imported, then roasted and packaged in the United States for distribution.
EATR intends to serve wholesale, retail, foodservice, hospitality, and direct-to-consumer customers in both countries.
The EATR Opportunity
Eastern Asteria, Inc. is developing businesses across consumer brands, distribution, logistics, hospitality, and technology, with coffee as its foundation. The plan starts with sourcing relationships in Ethiopia and Colombia, roasting in the United States, and distribution across the United States and Canada. Through Deep Thrill Coffee and a planned café and restaurant concept, EATR intends to turn that coffee platform into consumer brands and several sources of revenue. The company also plans to acquire or develop technology & logistics businesses that can help operators run better and support growth across the platform.
Connected platform
EATR is building a group of businesses that can share customers, technology, distribution, and resources as they grow.
Developing sourcing relationships in Ethiopia and Colombia to support imports at commercial volume.
Planning to roast imported green coffee in the United States into finished products for wholesale, foodservice, retail, and direct-to-consumer customers.
Building distribution across the United States and Canada through direct sales and distribution partners.
Developing a consumer coffee brand for wholesale, retail, foodservice, and online customers.
Developing a hospitality concept where coffee, food, and service come together in person.
EATR intends to acquire and develop technology businesses that improve how products move from source to customer — including distribution, logistics, inventory management, ordering, payments, customer engagement, data, and hospitality operations.
Coffee origins
Good coffee starts where it’s grown. EATR is building its sourcing on relationships in Ethiopia and Colombia, with plans to follow the coffee through import, U.S. roasting, packaging, distribution, and the final cup.
Ethiopia
Ethiopia is widely seen as the birthplace of coffee, known for the range of its growing regions and a coffee culture that goes back centuries.
EATR intends to source Ethiopian coffee through established relationships and bring it to wholesale, retail, foodservice, and direct-to-consumer customers across North America.
Colombia
Colombia is one of the world’s best-known coffee countries, with established growing regions, experienced producers, and a mature export system.
EATR expects its Colombian relationships to support commercial-volume imports, roasting, branding, and distribution.
Deep Thrill Coffee
Deep Thrill Coffee is EATR’s consumer coffee brand. The aim is to take coffee from Ethiopia and Colombia and build a bold, recognizable brand in North America.
Roasted in the United States, Deep Thrill Coffee is being developed for wholesale, foodservice, retail, direct-to-consumer, and subscription sales.
Find Your Deep Thrill.
Multiple revenue channels
The channels EATR plans to serve as its businesses launch.
Coffee for restaurants, cafés, hotels, offices, institutions, distributors, and other hospitality businesses.
Packaged Deep Thrill Coffee, intended for online orders, subscriptions, and retail shelves.
A planned hospitality concept to showcase EATR coffee and add food, beverage, and in-person sales.
Technology products and services for distribution, logistics, and hospitality operators, including EATR’s own businesses.
Acquisition strategy
EATR intends to grow through both development and strategic acquisitions across coffee, consumer products, distribution, logistics, hospitality, and technology.
The company is particularly interested in businesses that add revenue, customers, brands, technology, distribution capabilities, or other strategic infrastructure to the EATR platform.
News
Follow EATR’s progress on sourcing, imports, U.S. roasting, distribution, Deep Thrill Coffee, hospitality, technology, and acquisitions.
EATR is preparing updates on its coffee platform, the Deep Thrill Coffee brand, its hospitality plans, and its growth strategy.
Investors
Eastern Asteria, Inc. is publicly quoted under the ticker symbol EATR.
For EATR’s current quote, chart, company profile, and public disclosures, go to OTC Markets.
Market information may be delayed. Please refer directly to OTC Markets for current information.
From origins in Ethiopia and Colombia to U.S. roasting, North American distribution, Deep Thrill Coffee, hospitality, and technology, EATR is building one platform with several ways to reach customers.
